It’s Our Business to Know: Who?

Your potential customers are online, leaving a trail of useful data and insights as they engage with your website, ad content, and Social Media. Are you using these data to illuminate your prospecting efforts? Or are you still marketing in the dark?

Do you know who’s engaging with your brand online? When it comes to digital marketing, most small businesses are still in the dark. That’s fine for owls, but not for growing companies struggling to compete in a crowded market.

Imagine if you knew more about your prospects and customers. What if you had actionable insights that increased sales, shortened sales cycles, and reduced ad spends? Web Analytics provides us with a wealth of data to make informed decisions and improve campaign performance. Here are some examples:

• Ad Performance: stop wasting ad spend on weak creative or the wrong target audience
• Ad Source Attribution: know which ad source every lead came from, regardless of whether contact was made via phone call, inquiry form, or email
• Company Intel: know the company name, job title, and industry of every visitor on your website
• Session Recordings: watch how your site users behave in realtime
• Heatmaps: see which content on your website users engage with most, from your headline to your page footer
• Split Testing: know which content performs best, whether it’s on your website, email campaigns, online ads, etc
• Return Visitors: keep tabs on return visitors and be alerted when they’re back
• Form Analytics: see where users bail out during form sign-ups
• Demographics: know the age, gender, location, and interests of your users
• Referrals: know which sites are responsible for sending you traffic

Since 2001, we’ve helped over 220 small businesses take flight using our innovative digital marketing programs and powerful data analytics. Are you ready to soar? Find out what insights and intelligence you could be leveraging through Analytics.